We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of Malibu GmbH & Co. The use of the Internet pages of the Malibu GmbH & Co. KG is possible without any indication of personal data. However, if a data subject wants to use special services of our enterprise via our website, processing of personal data could become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation, and in accordance with the country-specific data protection regulations applicable to the Malibu GmbH & Co KG. By means of this data protection declaration, our enterprise would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

As the controller, the Malibu GmbH & Co KG has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions can always be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of Malibu GmbH & Co. KG is based on the terms used by the European Data Protection Supervisor (EDPS) when adopting the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this data protection declaration:

a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject").

b) Data subject

Data subject is any identified or identifiable natural person whose personal data are processed by the controller.

c) Processing

Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e) Profiling

Profiling is any form of automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or person responsible for processing

The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

h) Processors

A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.

j) Third party

Third party means any natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process the personal data.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

Malibu GmbH & Co. KG
Carthago Ring 1
88326 Aulendorf
Germany
Tel.: 07525 9200 0
E-mail: info@malibu-carthago.com
Website: www.malibu-carthago.com

3. Name and address of the Data Protection Officer

The data protection officer of the controller is:

Christoph Boser
E-mail: datenschutz@carthago.com
Tel: 07525 9200 3000

Any data subject may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The Internet pages of Malibu GmbH & Co. KG use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognised and identified via the unique cookie ID.

Through the use of cookies, the Malibu GmbH & Co KG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimised in the interests of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programmes. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable under certain circumstances.

On the first visit to our website, cookies may be deleted.

5. Collection of general data and information

The website of the Malibu GmbH & Co. KG collects a series of general data and information every time a data subject or automated system calls up the website. This general data and information is stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, the Malibu GmbH & Co KG does not draw any conclusions about the data subject. Rather, this information is needed (1) to deliver the contents of our website correctly, (2) to optimise the contents of our website and the advertising for these, (3) to ensure the long-term operability of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, the Malibu GmbH & Co KG analyzes anonymously collected data and information on one hand, and on the other hand, with the aim of increasing the data protection and data security of our enterprise, so that we can ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.

6. Subscription to our newsletter

On the website of the Malibu GmbH & Co KG, users are given the opportunity to subscribe to our enterprise's newsletter. The personal data transmitted to the controller when the newsletter is subscribed to is specified in the input mask used for this purpose.

The Malibu GmbH & Co KG informs its customers and business partners at regular intervals by means of a newsletter about enterprise offers. The newsletter of our enterprise can basically only be received by the data subject, if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail is sent to the e-mail address registered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email serves to verify whether the owner of the email address as the data subject has authorised the receipt of the newsletter.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration as well as the date and time of registration, which is assigned by the Internet service provider (ISP). The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's email address at a later point in time and therefore serves the legal safeguarding of the controller.

The personal data collected in the context of a registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on the website of the controller at any time or to inform the controller of this in another way.

7. Newsletter tracking

The newsletters of the Malibu GmbH & Co KG contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Malibu GmbH & Co. KG may see if and when an e-mail was opened by a data subject, and which links contained in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and analysed by the controller in order to optimise the newsletter dispatch and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by the data controller. Malibu GmbH & Co. KG automatically regards a withdrawal from the receipt of the newsletter as a revocatio

8. Contact possibility via the website

The website of the Malibu GmbH & Co. KG contains legal requirements which enable a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or by using a contact form, the personal data transmitted by the data subject will be stored automatically. The data will be transmitted to service providers of Malibu GmbH & Co. KG for the purpose of contact processing. In addition, the data will be passed on to our trade partners as well as to Carthago Reisemobilbau GmbH for the purpose of advertising about vans and motorhomes.

9. Routine deletion and blocking of personal data

The controller processes and stores personal data of the data subject.

10. Rights of the data subject

a) Right to confirmation

Every data subject has the right granted by the European Directive and Regulation to obtain confirmation from the controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right, he or she may, at any time, contact any employee of the controller.

b) Right of access

Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to obtain at any time from the controller, free of charge, information about the personal data stored about him or her and a copy of that information. Furthermore, the European Directive and Regulation Body has granted the data subject access to the following informati

• the purposes of the processing
• the categories of personal data processed
• the recipients or categories of recipients to whom the
• personal data have been or will be disclosed


• in particular in the case of recipients in third countries or international organisations
• If possible, the planned duration for which the personal data will be stored 
  or, if that is not possible, the criteria for determining that period
• the existence of a right to rectification or erasure of the 
  personal data concerning them or to restriction of the use of such data
• personal data relating to him or her, or to the restriction of processing by the 
  controller, or to the right to object to the processing. controller or to object to such processing
  the existence of a right of appeal to a supervisory authority
• If the personal data are not collected from the data subject 
  are collected: Any available information on the origin of the data
• the existence of automated decision-making, including profiling 
  pursuant to Article 22(1) and (4) of the GDPR and - at least in these cases - 
  meaningful information about the logic involved, as well as the scope and 
  intended effects of such processing for the data subject

Furthermore, the data subject shall have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to be informed about the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.

c) Right of rectification

Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.

If a data subject wishes to exercise this right of rectification, he or she may, at any time, contact an employee of the controller.

d) Right to erasure (right to be forgotten)

• The personal data were collected for such purposes or otherwise 
  processed in a manner for which they are no longer necessary. manner for which they are no longer necessary.
• The data subject revokes his/her consent on which the processing is based pursuant to 
  Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO was based on, 
  and there is no other legal basis for the processing.
• The data subject objects to the 
  processing pursuant to Article 21(1) DS-GVO. processing and there are no overriding legitimate grounds for the 
  processing. processing, or the data subject objects to the processing pursuant to Art. 21 (2) DS-GVO 
  objection to the processing.
• The personal data have been processed unlawfully.
• The erasure of the personal data is necessary for compliance with a legal 
  obligation under Union law or under the law of the European Union. obligation under Union law or the law of the Member States, 
  to which the controller is subject.
• The personal data have been processed in relation to offered services of the 
  information society services pursuant to Art. 8(1) DS-GVO.

If one of the aforementioned reasons applies, and a data subject wishes to arrange for the deletion of personal data stored by the Malibu GmbH & Co KG, he or she may, at any time, contact any employee of the controller. The employee of the Malibu GmbH & Co. KG will arrange for the deletion request to be complied with immediately.

If the personal data has been made public by the Malibu GmbH & Co. KG, and our enterprise as the controller is obliged to delete the personal data pursuant to Article 17 (1) of the Data Protection Regulation, the Malibu GmbH & Co. KG shall implement appropriate measures, including technical measures, taking into account the available technology and the costs of implementation, in order to inform other data controllers which process the published personal data that the data subject has requested from those other data controllers the erasure of all links to the personal data or to copies or replications of the personal data, unless the processing is necessary. The employee of the Malibu GmbH & Co KG will arrange the necessary in individual cases.

e) Right to restriction of processing

Every data subject concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller the restriction of processing where one of the following conditions is met:

• The accuracy of the personal data is contested by the data subject 
  for a period enabling the controller to verify the accuracy of the personal data. accuracy of the personal data.
• The processing is unlawful, the data subject objects to the erasure of the 
  personal data and requests instead the erasure of the 
  personal data. personal data and instead requests the restriction of the 
  use of the personal data.
• The controller no longer needs the personal data for the purposes of the 
  processing. processing, but the data subject needs them for the 
  assertion, exercise or defence of legal claims.
• The data subject has objected to the processing pursuant to Art. 21 (1)
  DS-GVO and it has not yet been determined whether the legitimate grounds of the 
  controller outweigh those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the Malibu GmbH & Co KG, he or she may, at any time, contact any employee of the controller. The employee of the Malibu GmbH & Co. KG will arrange the restriction of the processing.

f) Right to data portability

Every data subject concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to receive the personal data concerning him or her, which have been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. He or she shall also have the right to transmit such data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and that the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to obtain the direct transfer of personal data from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

To assert the right to data portability, the data subject may at any time contact any employee of the Malibu GmbH & Co KG.

g) Right to object

Every person affected by the processing of personal data has the right granted by the European Directive and Regulation to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out on the basis of Article 6(1)(e) or (f) of the DS-GVO. This also applies to any profiling based on these provisions.

The Malibu GmbH & Co KG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defence of legal claims.

If the Malibu GmbH & Co KG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data processed for such marketing. This also applies to the profiling, insofar as it is related to such direct marketing. If the data subject objects to Malibu GmbH & Co KG to the processing for direct marketing purposes, Malibu GmbH & Co KG will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out by the Malibu GmbH & Co. KG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the Data Protection Regulation, unless such processing is necessary for the performance of a task carried out in the public interest.

In order to exercise the right to object, the data subject may directly contact any employee of the Malibu GmbH & Co KG or another employee. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise his or her right to object by means of automated procedures using technical specifications.

To exercise the right to object, the data subject may directly contact any employee of Malibu GmbH & Co.

h) Automated decisions in individual cases, including profiling

Every data subject concerned by the processing of personal data has the right, granted by the European Directive and Regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and that such law lays down appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is made with the data subject's explicit consent, the Malibu GmbH & Co. KG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain the data subject's involvement on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise his or her rights, he or she may do so by signing an agreement with the controller.

If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw consent under data protection law

Every person concerned by the processing of personal data has the right granted by the European Directive and Regulation to withdraw consent to the processing of personal data at any time.

11. Privacy policy on the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Facebook allows social network users to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. The controller of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By accessing a Facebook page, a data subject may be able to make a friend request.

Whenever one of the individual pages of this website operated by the data controller is called up and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/ . Within the scope of this technical procedure, Facebook receives information about which specific sub-page of our website is visited by the person concerned.

If the data subject is logged in to Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

12. Privacy Policy on the use and application of Getty Images

The controller has integrated components of the company Getty Images on this website. Getty Images is an American stock photo agency. A stock photo agency is a company that offers images and other visual material on the market. Picture agencies usually market photographs, illustrations and film material. Through a picture agency, different customers, especially website operators, editorial departments of print and TV media and advertising agencies, license the pictures they use.

The operating company of the Getty Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.

Getty Images permits the embedding (free of charge, if applicable) of stock images. Embedding is the incorporation or integration of specific third-party content, for example text, video or image data, which is provided by a third-party website and then appears on the user's own website. A so-called embedding code is used for embedding. An embedding code is an HTML code that is integrated into an internet page by an internet page operator. If an embedding code has been integrated by an internet site operator, the external content of the other internet site is displayed immediately by default as soon as an internet site is visited. To display the external content, the external content is loaded directly from the other website. Getty Images provides further information about embedding content under the link www.gettyimages.de/resources/embed 

By means of the technical implementation of the embedding code, which enables the display of images from Getty Images, the IP address of the internet connection through which the data subject accesses our website is transmitted to Getty Images. Furthermore, Getty Images records our website, the browser type used, the browser language, the time and the length of the access. In addition, Getty Images may collect navigational information, i.e. information about which of our sub-pages the data subject visited and which links were clicked on, as well as other interactions the data subject carried out when visiting our website. This data may be stored and analysed by Getty Images.

Further information and the applicable privacy policy of Getty Images can be found at www.gettyimages.de/company/privacy-policy 

13. Privacy policy on the use and application of Google Analytics (with anonymisation function)

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on the website from which a data subject has accessed a website (so-called referrers), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is mainly used to optimise a website and to analyse the cost-benefit of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the internet connection of the data subject is shortened and anonymised by Google if access to our internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of Google is to analyse the web pages of the data subject via Google Analytics.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained for the purpose of evaluating the use of our website, compiling online reports on website activity for website operators and providing other services relating to website activity for website operators.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website operated by the data controller is called up and on which a Google Analytics component has been integrated, the Internet browser on the data subject's information technology system is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission calculations.

By means of cookies.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programmes.

The data subject also has the option of objecting to the collection of data generated by Google Analytics and related to the use of this website, as well as to the processing of such data by Google, and to prevent such processing. For this purpose, the data subject must download and install a browser add-on at the link tools.google.com/dlpage/gaoptout . This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject's information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within his or her control, there is the option of reinstalling or reactivating the browser add-on.

Further information and Google's applicable privacy policy can be found at www.google.de/intl/de/policies/privacy/ and at 

14. Privacy policy on the use and application of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertisements and consequently to display interest-relevant advertisements to the internet user.

The operating company of Google AdWords is the Google AdWords company.

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The cookie enables Google to recognise visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the internet browser of the person concerned automatically identifies itself to Google. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address or the user's surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, such as the websites visited by the person concerned, is stored. Each time the data subject visits our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programmes.

The data subject also has the option of objecting to interest-based advertising by Google. To do so, the data subject must call up the link www.google.de/settings/ads from any of the internet browsers he or she uses and make the desired settings there.

Further information.

15. Data protection provisions on the use of etracker

This website uses the etracker analysis service. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

We use etracker to analyse the behaviour of our website.

We use etracker to analyse the behaviour of our website visitors. For this purpose, etracker collects, among other things. Your shortened IP address, geographic information (maximum city level), log files and other information that your browser transmits to our web server when you visit the website. This allows us to measure website interactions such as dwell time, conversions (e. e.g. sign-ups, orders), scroll events, clicks and page views of the website visitor. These interactions are assigned to the website visitor for the duration of the current day, so that he or she can be recognised on repeat visits. After the end of the day, visitor recognition is no longer possible.

Without your consent, no cookies are stored in your browser and no information is read from the memory of your terminal device. The cookie-free use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. The rights and fundamental freedoms of the data subjects are preserved. The IP address is anonymised as early as possible during the analysis with etracker and visitor recognition is possible for the duration of the current day at the most.

16. Datenschutzbestimmungen zu Einsatz und Verwendung von Google-AdWords

Der für die Verarbeitung Verantwortliche hat auf dieser Internetseite Google AdWords integriert. Google AdWords ist ein Dienst zur Internetwerbung, der es Werbetreibenden gestattet, sowohl Anzeigen in den Suchmaschinenergebnissen von Google als auch im Google-Werbenetzwerk zu schalten. Google AdWords ermöglicht es einem Werbetreibenden, vorab bestimmte Schlüsselwörter festzulegen, mittels derer eine Anzeige in den Suchmaschinenergebnissen von Google ausschließlich dann angezeigt wird, wenn der Nutzer mit der Suchmaschine ein schlüsselwortrelevantes Suchergebnis abruft. Im Google-Werbenetzwerk werden die Anzeigen mittels eines automatischen Algorithmus und unter Beachtung der zuvor festgelegten Schlüsselwörter auf themenrelevanten Internetseiten verteilt.

Betreibergesellschaft der Dienste von Google AdWords ist die Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Der Zweck von Google AdWords ist die Bewerbung unserer Internetseite durch die Einblendung von interessenrelevanter Werbung auf den Internetseiten von Drittunternehmen und in den Suchmaschinenergebnissen der Suchmaschine Google und eine Einblendung von Fremdwerbung auf unserer Internetseite.

Gelangt eine betroffene Person über eine Google-Anzeige auf unsere Internetseite, wird auf dem informationstechnologischen System der betroffenen Person durch Google ein sogenannter Conversion-Cookie abgelegt. Was Cookies sind, wurde oben bereits erläutert. Ein Conversion-Cookie verliert nach dreißig Tagen seine Gültigkeit und dient nicht zur Identifikation der betroffenen Person. Über den Conversion-Cookie wird, sofern das Cookie noch nicht abgelaufen ist, nachvollzogen, ob bestimmte Unterseiten, beispielsweise der Warenkorb von einem Online-Shop-System, auf unserer Internetseite aufgerufen wurden. Durch den Conversion-Cookie können sowohl wir als auch Google nachvollziehen, ob eine betroffene Person, die über eine AdWords-Anzeige auf unsere Internetseite gelangt ist, einen Umsatz generierte, also einen Warenkauf vollzogen oder abgebrochen hat.

Die durch die Nutzung des Conversion-Cookies erhobenen Daten und Informationen werden von Google verwendet, um Besuchsstatistiken für unsere Internetseite zu erstellen. Diese Besuchsstatistiken werden durch uns wiederum genutzt, um die Gesamtanzahl der Nutzer zu ermitteln, welche über AdWords-Anzeigen an uns vermittelt wurden, also um den Erfolg oder Misserfolg der jeweiligen AdWords-Anzeige zu ermitteln und um unsere AdWords-Anzeigen für die Zukunft zu optimieren. Weder unser Unternehmen noch andere Werbekunden von Google-AdWords erhalten Informationen von Google, mittels derer die betroffene Person identifiziert werden könnte.

Mittels des Conversion-Cookies werden personenbezogene Informationen, beispielsweise die durch die betroffene Person besuchten Internetseiten, gespeichert. Bei jedem Besuch unserer Internetseiten werden demnach personenbezogene Daten, einschließlich der IP-Adresse des von der betroffenen Person genutzten Internetanschlusses, an Google in den Vereinigten Staaten von Amerika übertragen. Diese personenbezogenen Daten werden durch Google in den Vereinigten Staaten von Amerika gespeichert. Google gibt diese über das technische Verfahren erhobenen personenbezogenen Daten unter Umständen an Dritte weiter.

Die betroffene Person kann die Setzung von Cookies durch unsere Internetseite, wie oben bereits dargestellt, jederzeit mittels einer entsprechenden Einstellung des genutzten Internetbrowsers verhindern und damit der Setzung von Cookies dauerhaft widersprechen. Eine solche Einstellung des genutzten Internetbrowsers würde auch verhindern, dass Google einen Conversion-Cookie auf dem informationstechnologischen System der betroffenen Person setzt. Zudem kann ein von Google AdWords bereits gesetzter Cookie jederzeit über den Internetbrowser oder andere Softwareprogramme gelöscht werden.

Ferner besteht für die betroffene Person die Möglichkeit, der interessenbezogenen Werbung durch Google zu widersprechen. Hierzu muss die betroffene Person von jedem der von ihr genutzten Internetbrowser aus den Link www.google.de/settings/ads aufrufen und dort die gewünschten Einstellungen vornehmen.

Weitere Informationen und die geltenden Datenschutzbestimmungen von Google können unter www.google.de/intl/de/policies/privacy/ abgerufen werden.

17. Datenschutzbestimmungen zu Einsatz und Verwendung von Pinterest

Der für die Verarbeitung Verantwortliche hat auf dieser Internetseite Komponenten der Pinterest Inc. integriert. Pinterest ist ein sogenanntes soziales Netzwerk. Ein soziales Netzwerk ist ein im Internet betriebener sozialer Treffpunkt, eine Online-Gemeinschaft, die es den Nutzern in der Regel ermöglicht, untereinander zu kommunizieren und im virtuellen Raum zu interagieren. Ein soziales Netzwerk kann als Plattform zum Austausch von Meinungen und Erfahrungen dienen oder ermöglicht es der Internetgemeinschaft, persönliche oder unternehmensbezogene Informationen bereitzustellen. Pinterest ermöglicht den Nutzern des sozialen Netzwerkes unter anderem, Bilderkollektionen und Einzelbilder sowie Beschreibungen an virtuellen Pinnwänden zu veröffentlichen (sogenanntes pinnen), welche dann wiederum von anderen Nutzern geteilt (sogenanntes repinnen) oder kommentiert werden können.

Betreibergesellschaft von Pinterest ist die Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

Durch jeden Aufruf einer der Einzelseiten dieser Internetseite, die durch den für die Verarbeitung Verantwortlichen betrieben wird und auf welcher eine Pinterest-Komponente (Pinterest-Plug-In) integriert wurde, wird der Internetbrowser auf dem informationstechnologischen System der betroffenen Person automatisch durch die jeweilige Pinterest-Komponente veranlasst, eine Darstellung der entsprechenden Pinterest-Komponente von Pinterest herunterzuladen. Mehr Informationen zu Pinterest sind unter pinterest.com abrufbar. Im Rahmen dieses technischen Verfahrens erhält Pinterest Kenntnis darüber, welche konkrete Unterseite unserer Internetseite durch die betroffene Person besucht wird.

Sofern die betroffene Person gleichzeitig bei Pinterest eingeloggt ist, erkennt Pinterest mit jedem Aufruf unserer Internetseite durch die betroffene Person und während der gesamten Dauer des jeweiligen Aufenthaltes auf unserer Internetseite, welche konkrete Unterseite unserer Internetseite die betroffene Person besucht. Diese Informationen werden durch die Pinterest-Komponente gesammelt und durch Pinterest dem jeweiligen Pinterest-Account der betroffenen Person zugeordnet. Betätigt die betroffene Person einen auf unserer Internetseite integrierten Pinterest-Button, ordnet Pinterest diese Information dem persönlichen Pinterest-Benutzerkonto der betroffenen Person zu und speichert diese personenbezogenen Daten.

Pinterest erhält über die Pinterest-Komponente immer dann eine Information darüber, dass die betroffene Person unsere Internetseite besucht hat, wenn die betroffene Person zum Zeitpunkt des Aufrufs unserer Internetseite gleichzeitig bei Pinterest eingeloggt ist; dies findet unabhängig davon statt, ob die betroffene Person die Pinterest-Komponente anklickt oder nicht. Ist eine derartige Übermittlung dieser Informationen an Pinterest von der betroffenen Person nicht gewollt, kann diese die Übermittlung dadurch verhindern, dass sie sich vor einem Aufruf unserer Internetseite aus ihrem Pinterest-Account ausloggt.

Die von Pinterest veröffentlichte Datenschutzrichtlinie, die unter about.pinterest.com/privacy-policy abrufbar ist, gibt Aufschluss über die Erhebung, Verarbeitung und Nutzung personenbezogener Daten durch Pinterest.

18. Datenschutzbestimmungen zu Einsatz und Verwendung von YouTube

Der für die Verarbeitung Verantwortliche hat auf dieser Internetseite Komponenten von YouTube integriert. YouTube ist ein Internet-Videoportal, dass Video-Publishern das kostenlose Einstellen von Videoclips und anderen Nutzern die ebenfalls kostenfreie Betrachtung, Bewertung und Kommentierung dieser ermöglicht. YouTube gestattet die Publikation aller Arten von Videos, weshalb sowohl komplette Film- und Fernsehsendungen, aber auch Musikvideos, Trailer oder von Nutzern selbst angefertigte Videos über das Internetportal abrufbar sind.

Betreibergesellschaft von YouTube ist die YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. Die YouTube, LLC ist einer Tochtergesellschaft der Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Durch jeden Aufruf einer der Einzelseiten dieser Internetseite, die durch den für die Verarbeitung Verantwortlichen betrieben wird und auf welcher eine YouTube-Komponente (YouTube-Video) integriert wurde, wird der Internetbrowser auf dem informationstechnologischen System der betroffenen Person automatisch durch die jeweilige YouTube-Komponente veranlasst, eine Darstellung der entsprechenden YouTube-Komponente von YouTube herunterzuladen. Weitere Informationen zu YouTube können unter www.youtube.com/yt/about/de/ abgerufen werden. Im Rahmen dieses technischen Verfahrens erhalten YouTube und Google Kenntnis darüber, welche konkrete Unterseite unserer Internetseite durch die betroffene Person besucht wird.

Sofern die betroffene Person gleichzeitig bei YouTube eingeloggt ist, erkennt YouTube mit dem Aufruf einer Unterseite, die ein YouTube-Video enthält, welche konkrete Unterseite unserer Internetseite die betroffene Person besucht. Diese Informationen werden durch YouTube und Google gesammelt und dem jeweiligen YouTube-Account der betroffenen Person zugeordnet.

YouTube und Google erhalten über die YouTube-Komponente immer dann eine Information darüber, dass die betroffene Person unsere Internetseite besucht hat, wenn die betroffene Person zum Zeitpunkt des Aufrufs unserer Internetseite gleichzeitig bei YouTube eingeloggt ist; dies findet unabhängig davon statt, ob die betroffene Person ein YouTube-Video anklickt oder nicht. Ist eine derartige Übermittlung dieser Informationen an YouTube und Google von der betroffenen Person nicht gewollt, kann diese die Übermittlung dadurch verhindern, dass sie sich vor einem Aufruf unserer Internetseite aus ihrem YouTube-Account ausloggt.

Die von YouTube veröffentlichten Datenschutzbestimmungen, die unter www.google.de/intl/de/policies/privacy/abrufbar sind, geben Aufschluss über die Erhebung, Verarbeitung und Nutzung personenbezogener Daten durch YouTube und Google.

19. Rechtsgrundlage der Verarbeitung

Art. 6 I lit. a DS-GVO dient unserem Unternehmen als Rechtsgrundlage für Verarbeitungsvorgänge, bei denen wir eine Einwilligung für einen bestimmten Verarbeitungszweck einholen. Ist die Verarbeitung personenbezogener Daten zur Erfüllung eines Vertrags, dessen Vertragspartei die betroffene Person ist, erforderlich, wie dies beispielsweise bei Verarbeitungsvorgängen der Fall ist, die für eine Lieferung von Waren oder die Erbringung einer sonstigen Leistung oder Gegenleistung notwendig sind, so beruht die Verarbeitung auf Art. 6 I lit. b DS-GVO. Gleiches gilt für solche Verarbeitungsvorgänge die zur Durchführung vorvertraglicher Maßnahmen erforderlich sind, etwa in Fällen von Anfragen zur unseren Produkten oder Leistungen. Unterliegt unser Unternehmen einer rechtlichen Verpflichtung durch welche eine Verarbeitung von personenbezogenen Daten erforderlich wird, wie beispielsweise zur Erfüllung steuerlicher Pflichten, so basiert die Verarbeitung auf Art. 6 I lit. c DS-GVO. In seltenen Fällen könnte die Verarbeitung von personenbezogenen Daten erforderlich werden, um lebenswichtige Interessen der betroffenen Person oder einer anderen natürlichen Person zu schützen. Dies wäre beispielsweise der Fall, wenn ein Besucher in unserem Betrieb verletzt werden würde und daraufhin sein Name, sein Alter, seine Krankenkassendaten oder sonstige lebenswichtige Informationen an einen Arzt, ein Krankenhaus oder sonstige Dritte weitergegeben werden müssten. Dann würde die Verarbeitung auf Art. 6 I lit. d DS-GVO beruhen. Letztlich könnten Verarbeitungsvorgänge auf Art. 6 I lit. f DS-GVO beruhen. Auf dieser Rechtsgrundlage basieren Verarbeitungsvorgänge, die von keiner der vorgenannten Rechtsgrundlagen erfasst werden, wenn die Verarbeitung zur Wahrung eines berechtigten Interesses unseres Unternehmens oder eines Dritten erforderlich ist, sofern die Interessen, Grundrechte und Grundfreiheiten des Betroffenen nicht überwiegen. Solche Verarbeitungsvorgänge sind uns insbesondere deshalb gestattet, weil sie durch den Europäischen Gesetzgeber besonders erwähnt wurden. Er vertrat insoweit die Auffassung, dass ein berechtigtes Interesse anzunehmen sein könnte, wenn die betroffene Person ein Kunde des Verantwortlichen ist (Erwägungsgrund 47 Satz 2 DS-GVO). 

20. Berechtigte Interessen an der Verarbeitung, die von dem Verantwortlichen oder einem Dritten verfolgt werden

Basiert die Verarbeitung personenbezogener Daten auf Artikel 6 I lit. f DS-GVO ist unser berechtigtes Interesse die Durchführung unserer Geschäftstätigkeit zugunsten des Wohlergehens all unserer Mitarbeiter und unserer Anteilseigner.

21. Dauer, für die die personenbezogenen Daten gespeichert werden

Das Kriterium für die Dauer der Speicherung von personenbezogenen Daten ist die jeweilige gesetzliche Aufbewahrungsfrist. Nach Ablauf der Frist werden die entsprechenden Daten routinemäßig gelöscht, sofern sie nicht mehr zur Vertragserfüllung oder Vertragsanbahnung erforderlich sind.

22. Gesetzliche oder vertragliche Vorschriften zur Bereitstellung der personenbezogenen Daten; Erforderlichkeit für den Vertragsabschluss; Verpflichtung der betroffenen Person, die personenbezogenen Daten bereitzustellen; mögliche Folgen der Nichtbereitstellung

Wir klären Sie darüber auf, dass die Bereitstellung personenbezogener Daten zum Teil gesetzlich vorgeschrieben ist (z.B. Steuervorschriften) oder sich auch aus vertraglichen Regelungen (z.B. Angaben zum Vertragspartner) ergeben kann. Mitunter kann es zu einem Vertragsschluss erforderlich sein, dass eine betroffene Person uns personenbezogene Daten zur Verfügung stellt, die in der Folge durch uns verarbeitet werden müssen. Die betroffene Person ist beispielsweise verpflichtet uns personenbezogene Daten bereitzustellen, wenn unser Unternehmen mit ihr einen Vertrag abschließt. Eine Nichtbereitstellung der personenbezogenen Daten hätte zur Folge, dass der Vertrag mit dem Betroffenen nicht geschlossen werden könnte. Vor einer Bereitstellung personenbezogener Daten durch den Betroffenen muss sich der Betroffene an einen unserer Mitarbeiter wenden. Unser Mitarbeiter klärt den Betroffenen einzelfallbezogen darüber auf, ob die Bereitstellung der personenbezogenen Daten gesetzlich oder vertraglich vorgeschrieben oder für den Vertragsabschluss erforderlich ist, ob eine Verpflichtung besteht, die personenbezogenen Daten bereitzustellen, und welche Folgen die Nichtbereitstellung der personenbezogenen Daten hätte. 

23. Bestehen einer automatisierten Entscheidungsfindung

Als verantwortungsbewusstes Unternehmen verzichten wir auf eine automatische Entscheidungsfindung oder ein Profiling.

Diese Datenschutzerklärung wurde durch den Datenschutzerklärungs-Generator DS-GVO der Deutschen Gesellschaft für Datenschutz, in Kooperation mit der Kanzlei für Medienrecht WILDE BEUGER SOLMECKE | Rechtsanwälte aus Köln erstellt. 

24. Allgemeine Informationspflichten nach Art. 13